Vivo announced its partnership with China Mobile on the “China Mobile 5G Device Forerunner Initiative” at the GTI Summit 2018 at Mobile World Congress. Combining the efforts of industry players including Vivo, the program will accelerate the development of next generation 5G devices. The program aims to launch the first batch of 5G pre-commercial devices for scale-up trial application showcase, plus establish support for the development of 5G devices, chipsets and component supply chains. Shi Yujian, Senior Vice President and Chief Technology Officer of Vivo attended the summit and joined discussions on the latest R&D of 5G devices with industry leaders from other partner companies.
The “China Mobile 5G Device Forerunner Initiative” led by China Mobile brings together more than 20 of the industry’s most influential and capable chipset manufacturers, component manufacturers and end-solution providers, forming a strong industry ecosystem for 5G development.
Vivo outlines 5G device commercialization
“The smartphone industry’s growth is increasingly driven by the user experience, which has significantly grown the influence of smartphone manufacturers on communication standards and regulations. For Vivo, 5G is both an opportunity and a challenge as technology changes emerge
more rapidly so the pace of market change is faster than ever. Continuous innovation is the only way to forge ahead in today’s dynamic era,” Mr. Shi said at the event.
5G networks will deliver higher speeds, lower latency and more bandwidth than ever. As applications of these key features in mobile communications broaden, 5G devices will take on different forms. While AR/VR and wearables continue to evolve, the 5G smartphone will continue to be the core platform for mobile users with its unmatched user base size.
Vivo believes the 5G smartphone will act as a hub for Smart Sensors, Smart Control and Smart Services. Smartphones will detect and analyze user behaviour, form a control centre for the Internet of things and deliver personalized AI-enabled services. Vivo also plans to launch its 5G pre-commercial devices by 2019 and officially release a commercial 5G smartphone by 2020.
Long-term commitment to 5G development
Vivo began its research into 5G not long after the International Telecommunications Union (ITU) shared their vision of 5G. Vivo set up its 5G Research Institute in Beijing in 2016 and became one of the largest device providers at the 3GPP group to help develop 5G technologies. In the past year, Vivo has activated 5G antenna and frequency related development to further accelerate Vivo’s pace of 5G innovation. Vivo’s partnership with China Mobile on 5G started in 2016 with a joint solution that reduces power consumption of 5G devices. Vivo was also a key contributor to the China. Mobile led GTI 5G Device Whitepaper and China Mobile 5G Technical Requirements for Large Scale Field Trial.
To enable the unique consumer experience shifts that 5G will bring, Vivo has also been working closely with Qualcomm on a 5G demonstration to showcase the power of 5G applied across a range of end-to-end usage scenarios.
Vivo, a premium global smartphone brand, entered India in late 2014. With a strong focus on “Camera and Music”, Vivo has established itself as one of the top smartphone brands in India. Manufacturing in Greater Noida, the company has a robust distribution network across the country both online and offline, catering the best in class quality services to over 400 cities, in 22 states backed by 400 service centres in India. Dedicated to the youth,Vivo became the title sponsor of the Indian Premier League (IPL) for 2016 & 2017 and recently bagged the title sponsorship for the next five years. Also have bagged the title sponsorship of Pro Kabaddi in 2017 for five years. Conquering the global stage, Vivo became the official sponsor of 2018 and 2022 FIFA World Cups. As per the IDC Q4 2017 report; Vivo is the number three smartphone brand in Indian market and has also ranked 3rd in the ET Most Trusted Brands 2017 report.