NicoleBotello

Posts: 10
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Nicole Botello a digital marketer with experience in social media, content creation, email marketing, and SEO. Nicole is currently with InGenious Guru working as the social team lead.

Author Posts

The Definitive Guide to Strategic Branding

Everyone in business has heard the terms “brand strategy” or “strategic branding” at least once, and they really do sound...

8 Essential Brand Positioning Strategies

Positioning is the image of the brand, which is aimed at creating or consolidating the competitive position of the brand...

Algorithm for Developing a Competent Website Design

Creating a website design requires not only certain creative skills from a web designer, but also a clear understanding that...

Development of turnkey design websites

As practice shows, a website for a company is like an online office, where an interested client can go at...

Logo animation as a business tool and a new trend in branding

Logo animation is a relatively new branding and corporate identity tool used primarily in company video content. And as video...

Question to the designer: Why do visual brand beautifully?

We work with brands, with their visual and verbal style. A brand is not a logo, not a business card,...

How to redesign a website to overtake competitors

In 2013, we faced an interesting problem: there are few visitors on the sites. To solve the problem, we turned...

How I Became a Graphic Designer

With a burning desire instead of specialized education I never planned to design and get paid for it. In 2013,...

5 Reasons Why Logos are Important

Logo designing is one important aspect of branding and we know one thing for sure, no brand is known as...