Mumbai, India: BBC Worldwide today announced a deal with Amazon that will give Amazon Prime members in India access to more than 600 hours of award-winning and popular factual and pre-school content from the BBC.
Amazon Prime launched in India in July 2016, and launched its Prime Video streaming service in December 2016.
“In the last year or so, we have seen digital consumption in India increase exponentially,” said Myleeta Aga, SVP and GM of India, BBC Worldwide. “We are very excited to be partnering with Amazon Prime Video India to satisfy viewers’ demands for quality, premium programmes from the BBC.”
“We are pleased to work with BBC Worldwide to avail premium quality pre-school and documentary programmes to our Prime Video customers,” said Nitesh Kripalani, Director and Country Head, Amazon Prime Video India. “We are very humbled by the positive response from customers to Prime Video and we are confident that the BBC’s programmes will resonate with customers. We look forward to a long and fruitful relationship with BBC Worldwide.”
Indian subscribers to Amazon Prime Video now have access to CBeebies programmes never before broadcast in India – including Clangers – about the Clangers, pink, long-nosed, inventive and lovable mouse-shaped creatures who live on a little blue planet, out in the starry stretches of space, not far from Earth; Dinopaws – an animation series about the delightful adventures of a trio of very young, inquisitive dinos; and Hey Duggee, the animated series narrated by award-winning comedian Alexander Armstrong which features Duggee the pooch and his after-school club. Hey Duggee most recently won the Pre-School Animation of the year at the most 2017 BAFTA Children’s Awards.
Subscribers to the service are also able to watch award-winning and highly rated BBC factual programmes including Gandhi, The World’s Weirdest Weapons and The Genius of Inventions. Gandhi is an in-depth look at the life of the ‘Father of a Nation’. It is the first definitive series on the life of Gandhi, examining his relationship with his wife, his controversial views on race and his role on the path to Indian independence; The World’s Weirdest Weapons explores the stranger side of warcraft – where the jet pack, the inflatable rubber plane, and the pigeon guided smart bomb, even a cat that eavesdrops on the enemy are some of the top secret devices designed to the give the West the edge against its enemies in World War Two and the Cold War; and The Genius of Invention, in which Dr Michael Mosley and his team explore 12 inventions how they have changed the way we live our lives. They explain how these inventions came about – from sparks of genius to steady incremental improvements hammered out in workshops – and separate myth from reality in the lives of the great inventors.
About BBC Worldwide
BBC Worldwide is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). Its vision is to build the BBC’s brands, audiences, commercial returns and reputation across the world. This is achieved through investing in, commercialising and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values. The business also champions British creativity globally.
In 2015/16 BBC Worldwide generated headline profits of £133.8m and headline sales of £1,029.4m and returned £222.2m to the BBC.
For more detailed performance information please see our Annual Review webpage: bbcworldwide.com/annual-review/