Thursday, 28 March 2024
Business

Best Underwear Brands In The UK

There is nothing quite like slipping into a brand-new pair of underwear. If your lingerie drawer is more limp than lascivious or threadbare than thrilling, it’s time to get some new pants!

Whether you want to feel like a goddess in your undergarments or a relooking for something that boasts function and form, we have you covered with our list of the top five underwear brands to try in the UK.

Fantastic AND Funky Pants: Bawbags

If you are in the market for underwear to shout about, then look at the range available from Bawbags. Based in Scotland, Bawbags has funky underwear for women down to a fine art. 

Featuring underwear designs such as rainbows, tartan, or even a space-invaders inspired-look, your underwear drawer will never be boring again. 

Bawbags offers briefs and boxer styles for women along with bralettes that all feature the signature thick bawbags waistband for ultimate comfort. Aside from the fantastic patterns, their fabric choice makes bawbags a spot on our list. 

Choose from cotton or their technical ‘Cool De Sacs’ material that is specially designed to keep away moisture, be quick drying and is made from recycled plastic bottles. 

If all this wasn’t enough, they also donate a portion of every sale to support cancer charities. So, you can be assured that your bold new briefs are also doing a little good in the world.

Ethical Bras That Don’t Cost The World: Dora Larsen

If you want your longline bras, thongs, bodysuits and high-waisted panties to come with a conscience, then Dora Larsen is the brand for you. As members of 1% for the planet, they join a growing global community of businesses that have pledged to donate 1% of all annual revenue to not-for-profit organisations protecting the planet from the most pressing environmental issues.

 In addition to handing over cold hard cash to their cause, 83% of all the materials used are sourced responsibly or contain organic, recycled or natural fibres.

Values are important, of course, but what about the pants? Well, you will be satisfied with these gorgeous contemporary designs. 

These are not your grandmother’s undies using vivid colours and bold design choices! Especially of note is their strapless bra, whose clever design ensures that everything stays where it should and is comfortable for the wearer.

Modern minimalist underwear: Baserange

If we could give this brand a tagline, it would be ‘When less REALLY is more!” If bright colours and funky patterns differ from your style, head over to Baserange. The design makes behind this brand focus squarely on minimalism, clean lines and natural silhouettes. 

Featuring nightwear, bralettes and pants, they also offer a range of clothes to wear over your undies so you can easily carry the minimalist look into your complete outfit. 

A particularly popular option is their surprise bags that allow you to choose your style and size but leave the fabric and colour to the packing team. If you know and love Baserange, this is an ideal way to grow your collection for less. 

We also particularly appreciate the range of models they use on their website and the fact that there is no hint of photoshop on the site. 

Handmade Luxury Lingerie: Luva Huva

If you want to treat your body to something truly magnificent and luxurious, explore the range of options on sale at Luva Huva. The lingerie on offer from this women-found company is all handmade in the UK to order. 

What started as a stall in Portobello Market, London, has now been featured in Vogue and Stylist Magazine.

This brand will spoil you for choice by featuring bras, knickers, matching lingerie sets and a full range of nightwear. Each item from Luva Huva is made to order, so expect some lead time when you order (i.e. in plenty of time for Christmas!). 

The original ethos was to use only vintage and repurposed fabric. As the company has expanded, they have added sustainable material to its fabric cabinet to provide even more choice.

Rest assured, though, that nothing goes to waste at Luva Huva; any leftover fabric remanets that cannot be used in a new pair of underwear are donated to local schools for craft projects.

In conclusion

Underwear doesn’t need to be boring; it doesn’t need to be overtly sexy, either. Where once those were your only options, we hope this list has shown you there is a lot more choice out there. 

Gone are the days of drab undies or impractical bras that are only designed to be taken off. Whichever brand you choose from our list, one thing is sure; opening your underwear drawer will never be boring again. 

Jennifer Betts

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