Big Boy Toyz, pioneer in trading premium pre-owned luxury cars celebrate their 10th anniversary in the Auto Industry

Big Boy Toyz, pioneer in trading pre-owned luxury cars, founded by the visionary entrepreneur Jatin Ahuja started its journey in 2009 with an aim to convert people’s dream of owning an exotic automobile into a reality. The mission was simple, to deliver a new dimension of luxury to their customers. The thought process was articulate and drove effect -. Customer experience has been of utmost importance to Big Boy Toyz and ensuring that the customer gets a car in an excellent condition, by clearing all the 151 checkpoints of Big Boy Toyz has always been the prime focus of the company.

In the decade long journey Big Boy Toyz has become the market leader in pre-owned luxury cars and the Big Boy Toyz family has seen a manifold increase. The brand has two major showrooms in Gurugram and Mumbai and clocks in an overall turnover of 250 crore annually. The brand is planning to expand its physical showroom in the south by opening up in Hyderabad in 2020 as the south market contributes to almost 30% of the overall turnover of the company. The brand very closely works with brands like BMW, Maseratti, Mercedes, Range Rover etc. and have over 100 plus cars in their inventory. Besides dealing in the pre-owned luxury cars they have also now ventured into two wheeler segments by including 80 superbikes in their portfolio with an investment of Rs 12 Crore. In the span of 10 years the company has also emerged as a supercar community in the digital platform by expanding their Instagram family base to 1 million. With life like visuals and images Big Boy Toyz as a brand, has raised the bar every passing day for converting their IG family into potential customers which contributes in 23% of their total revenue through digital platform.

Expressing his joy on the 10th anniversary Mr Jatin Ahuja, Founder, Big Boy Toyz, stated “It has been an incredible journey of 10 years. We have seen the industry grow, evolve and turn into a more organised sector over the last few years. As a brand, Big Boy Toyz has always believed in making people’s dreams come true, which would not have been possible without my team at Big Boy Toyz. I thank them and my consumers for the ten remarkable years of support and trust. Further with the evolving auto industry and consumer expectation Big Boy Toyz has also evolved. We are not only housing pre-owned luxury cars and 0-km pre-owned luxury cars, but also we are moving towards the concept of multi-brand showroom by housing 1st hand luxury cars. This move has been a very conscious business strategy as I feel that gradually the consumer dynamics will shift and people will want to have more options from different leading luxury car brands under the same roof. Further looking at the craze of superbikes where the millenials with a purchasing capacity are opting for superbikes over super cars, BBT as a brand made a conscious choice to foray into the segment. The experience of making these decisions have only borne positive result for the business and I look forward to becoming a FORTUNE 500 company in the next two years to come. ”

Apart from dealing in automobiles BBT owns merchandise like perfumes, pen (carbon)

Arbind

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