Detel, the world’s most economical feature phone, TV and Accessories brand has announced its partnership with Spar Hypermarket to sell its range of TVs. Spar HyperMarket was formed as a strategic tie-up between Landmark Group’s Max Hypermarkets and Spar International, world’s largest voluntary retail chain. Detel has always aimed at connecting 40 crore Indians and the Collaboration is one step further in connecting the unconnected 40 crore people.

As a smart retail strategy, Detel is moving beyond its traditional route of reaching out to its customers. From opening its exclusive stores to collaborating with e-commerce giants, Detel has come a long way and is now associating with giant retail Stores to provide its products in the nooks and corners of the country. Spar Hyper Market has its presence in 9 major cities with 24 outlets in Bengaluru, Chennai, Hyderabad, Gurugram & Ghaziabad, Coimbatore, Shimoga etc.

Yogesh Bhatia, Founder, Detel says, “We see this partnership with Spar Hyper Market as a long term strategic alliance. The aim of this tie-up is to expand our presence in Tier 1,2 & 3 cities with Hyper Market, as it has its presence in India since  1932 and its success  has been underpinned by a set of values that have guided the organization since its inception which was more than 80 years ago. We are also sure that with this new tie-up, Detel will reach new heights”

Mr. Ajay Talwar, Sr.Business Manager of Spar Hypermarket says,’’ We are glad to announce our partnership with Detel.  A range of Detel’s products will be now be available for sale in Hyper Market, which will be loved by our tech savvy consumers as Detel is the world’s most economical brand when it comes to TV, Feature Phone & Accessories and they will have a lot of options to choose from. This association is a testimony to the fact that we keep having more reasons for guests to visit our stores.