According to a Statista study, the number of global VOD users is expected to amount to 2,226.1m users by 2025. Thanks to high quality video display capacities of modern smartphones and smart TVs, consumers are spending even more on VOD platforms. Today’s new-age modern VOD streaming services such as Netflix and Amazon Prime leverage artificial intelligence to personalize and recommend different content to every individual user. Have you been planning to start a VOD streaming business of your own? Awesome! In this article, we are going to discuss every aspect you need to learn before starting a VOD streaming platform. Start reading!
What is VOD streaming? How can it benefit your business?
VOD or Video On Demand can be described as click-to-play video content that is available without any broadcasting constraints. Viewers can watch anything available as per their preferences.
The pandemic situation worldwide changed the ways of content consumption. Thanks to efficient internet connectivity, online content gained more popularity than ever. The pandemic pushed most businesses to utilize what is VOD streaming. And there’s no doubt that it has been beneficial. For instance, the entertainment industry started releasing new movies and TV series directly on VOD streaming platforms.
Business models that can be created using video on demand streaming
Well, there are different ways to build a business involving online video streaming. You can leverage it to market products and services, conduct events, and much more. Let us have a look at some of the best business models.
This is one of the major industries that can utilize on demand video streaming services. It can leverage video streaming to conduct online fitness sessions and also sell fitness equipment and essentials.
Video on demand services are succeeding in the field of education as well. These days many people rely on educational video platforms to enhance their professional or personal skills.
As discussed earlier, video streaming can be leveraged by the entertainment industry to release new entertainment content on a VOD streaming platform. It can also be used to conduct online music concerts and other such events.
An efficient VOD streaming app can be used to conduct one-time sport events. This is perfect for pay-per-view monetization.
5 things you need to know before starting your video on demand services
You can start building your VOD streaming platforms without any IT support team or coding. In this section, we are going to discuss some important things that you need to consider:
- Target customers
Perform deep market research to identify your target audience, their content preference, and the form they tend to prefer. This way you can build the right VOD online streaming platform that can gain popularity among audiences.
- Competitor analysis
It is essential to study your competition before starting your business. Study what kind of content they offer. This will help you keep up with the industry trends and fill the gaps in your platform.
- Revenue model
You should carefully choose a revenue model that fits your business plan and requirements. You can choose from different models like ad-based subscriptions, pay-per-view, or push TV and integrate it into your video streaming platform.
- Backend technologies
Make sure to have a solid backend technology. It helps you build a robust VOD streaming platform. Consider choosing PCI compliant or white-labelled technologies.
- Content security
Make sure to have end-to-end encryption. It protects your content from unauthorised access and ensures the safety of all your data.
How does a video streaming platform help businesses earn money?
VOD platform providers can be a great source of monetization for businesses. There are different types of business revenue models when it comes to video streaming. Let us discuss them one by one.
SVOD or Subscription Video On Demand allows users to consume unlimited content on a monthly price basis. Popular services like Amazon Prime and Netflix support the SVOD revenue model.
AVOD stands for Ad-based Video On Demand. In this model, users can enjoy content for free. However, the source of revenue for this model is advertisements. The revenue generated from ads is used to compensate production and hosting costs.
TVOD or Transactional Video On Demand is a model in which consumers access content on a pay-per-view basis. Apple’s iTunes is one of the top examples of TVOD services.
We hope our article helped you gain a fair idea of every aspect revolving around the launch of a VOD streaming business. So, delay no more! Kick start your VOD business development today. We wish you good luck for all your endeavors.
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