Backed by SVF (formerly known as Shree Venkatesh Films), Eastern India’s biggest entertainment company; hoichoi, the world’s largest digital Bengali content platform has redefined India’s OTT space for regional languages and emerged as the one-stop destination for anyone looking for Bengali entertainment across borders and age groups.
In just 1 year of its launch hoichoi has streamed over 240 Million minutes of content. Encouraged by the audience response, hoichoi declared grand plans to launch 30 Original Shows and 12 Original Films equivalent to 100 plus hours of Original content in the upcoming year. It also announced plans to double the overall content library to approx. 2800 hours in the next 1 year by acquiring 200 Bengali movies, 12 of which will be World Digital Premieres.
The viewers of hoichoi will be spoilt for choice as there will be variation of content available across genres including Fantasy, Dark Comedy, Musical Thriller, Sitcom, Travelogue, Mystery, Paranormal Drama, Kids, Treasure Hunt, Psychological Horror, Detective Erotica etc. to be created by some of the finest production houses and directorial talent.
Other key initiatives by hoichoi include:
- Option to have Bengali app and website interface along with the existing English one.
- Some of the Original Shows will be dubbed in Hindi, Tamil, Telugu and Arabic.
- hoichoi Brand Extension – now audience can buy their favourite merchandise.
Hoichoi, which means non-stop excitement, currently has a library of over 1400 hours of content including 500+ Bengali movies, 50+ hours of exclusive Original Web Series (22 shows streaming now) and 1000+ songs to serve the entertainment needs of Bengali audiences globally. It also launched its Fire TV and Apple TV apps for the TV viewing audience. Hoichoi is powered by ViewLift, the international content distribution platform and Amazon Web Services, world’s leading cloud computing solution provider which enables subscribers to stream videos seamlessly.
Ten features of the Hoichoi app:
- Content Library – largest collection of the best in Bengali entertainment content with 22 Original Web Series, over 500 movies and more than 1000 songs.
- Download Now, Watch or Listen Later – Offline download facility available for accessing content anytime, anywhere.
- AD-Free Seamless Viewing/Listening Experience – Unlimited HD streaming.
- Multi-Device Capability – Hoichoi app is available for download on Android and iOS. It supports access across all popular platforms – Mobiles, PCs, Laptops and Tablets. It is Chromecast and AirPlay enabled and is available on Apple TV and Fire TV.
- User Interface – Subscribers enjoy a smooth user experience, with a well-designed interface and appropriate classification of content.
- Pay-Per-View model – Newly released movies will be coming on hoichoi soon after their theatrical release giving national and international users an exclusive chance to watch those films, bringing theatre experience to your homes!
- Multiple Payment Options including UPI, Debit Card, Credit Card, Net Banking, Wallets and now hoichoi Top Up Card.
- Programmatic Search Engine – gives accurate search results and relevant autocomplete suggestions in an instant.
- Competitive Subscription Rates – 3 months (Rs. 149), 6 months (Rs. 249), 12 months (Rs. 399). International Rates: Monthly – $8.99 & Annual – $79.99
- Coming Soon – Kids content, Roku TV access.