Monday, 29 April 2024
Business

How to use custom embroidered patches and hats for marketing

How to use custom embroidered patches and hats for marketing

Custom embroidered patches are an incredible addition to your marketing efforts. And, you can exponentially improve brand awareness by using patches on hats. They serve a few different purposes, like uniqueness, are always visible to the person, and are the best place for your brand placement. You are allowing your organization to express its brand identity subliminally and set it apart from the competition. There are various hats to choose from, like truckers, baseball, snapback, dad hats, etc.

Custom embroidered patches and hats are a top combination:

  • Indirect and effective advertisement tool: Using custom embroidered patches on caps and hats helps to get the word out about your business without making people feel exposed to marketing. Patches alone might not be a practical item in people’s lives, but using them on hats leverages their power.
  • Unisex: As caps are unisex products, anyone can wear them. With your custom patches, they become an ideal promotional product cutting across genders. You can giveaway them at public events, or your team members can wear them. They will help represent your company as unified.
  • Easy to customize: Custom patches are easy to customize according to the merch, and you can use different sizes and designs to suit various types of caps easily.
  • Bulk production: They are small and budget-friendly to manufacture in bulk. Whether you are a startup or a brand in your initial stages, it will fit right into your promotional strategy. The strategy works pretty well for businesses looking to tap into new markets. There are unlimited possibilities according to the business image.
  • Attract every generation: Even though people associate patches and caps with a younger audience, the market research shows otherwise. People from all walks of life use custom patches and hats. You can design according to the latest trends, and you are ready. People will flaunt it everywhere; it will help you gain tremendous visibility.
  • Make an impression: If you are competing for attention for your brand, then custom patches on hats will help you accomplish the same.

Now that you know the benefits of using custom embroidered patches on hats, it’s time to go to the next step. There are three popular methods of using them on hats, i.e., hot-ironing, sewing, and gluing. Each method has its share of pros and cons.

  • Heat sealing: Many people prefer this method because it is the fastest. The process works on firm materials and not on fabric with higher elasticity. You should not use the method for synthetic materials; test out the material and then try the process.
  1. Preheat the cap to 320-330 degrees according to the cap material.
  2. Place the custom patches and then press with medium pressure.
  3. Keep the pressure for 30 seconds to let the bond harden.
  4. Let the cap cool down in an open space for some time.

The method is not permanent because your custom patch can come off if people wash the cap frequently. We recommend avoiding washing if unnecessary to prolong the life and visibility; you can inform receivers about the same.

  • Sewing: It helps to keep the custom patches fixed on hats. There are two ways of doing it:
  1. Hand sews: You need to first secure the custom patch with pins on the hat; place them in the center of the patch so they don’t impede sewing. If you are uncomfortable with using pins, you can use washable glue to keep the patch in place. Turn the cap inside out after securing. You will need a heavy-duty needle because hats’ fabrics are thick.

It can be pretty challenging, and most people don’t have the skills to apply these. It would be better to use professionals with machines.

  1. Machine: A zig-zag pattern is used to sew custom patches on hats. You can use the narrowest settings because patches are small, and you don’t want the stitches to be seen easily. The edges are sewn, and it is complete after reaching the starting point.
  • Gluing: It is the easiest of the three processes available. Manufacturers provide adhesive peel-off backing to apply easily; you only need to place the patch on the hat and remove the backing. It is fast and convenient. However, it is a temporary solution, and the patch might come off after a couple of washing.

The solution:

If you’re looking for custom patches for a special occasion like a trade show, it would be better to use gluing and iron-on. If you want long-term exposure like employee use, you need to choose the sewing process. Here, the role of the manufacturer becomes vital. EverLighten provides a complete solution according to your needs. You can choose the patches, backings, and caps. They have helped startups, large companies, nonprofits, sports teams, colleges, and universities manufacture custom patches.

Chevron Texaco Corporation is a Fortune 500 company with over $150 billion in market value. The company was looking to create custom embroidered patches for its employees. After receiving several samples from various manufacturers they were dissatisfied. Going through Google searches and reading the positive reviews on independent sites they contacted our team. After confirming the details, our team got back to work and sent them samples. They were pretty satisfied with the clear design, bright colors, precise embroidery, and soft feel. We produced over 40,000 custom embroidered patches afterward. You can read the full story at https://everlighten.com/blogs/success-stories/multinational-corporation-chevron-texaco-corporation.

Fast turnaround time: They provide the quickest turnaround time for every order.

24*7 support: Customers can contact them 24*7 for their queries resolution; they reply within half an hour.

Real people, fabulous service: EverLighten loves helping; they offer various options.

Free design help and unlimited customization: Your patch design will look as you imagined with support from in-house designers.

No minimum order requirement: You can order any number of patches you need; they accept every order without a minimum limit.

Worldwide shipping: They deliver worldwide, and customers can track their orders online with an order tracking tool.

For more information, queries and design, visit https://everlighten.com/products/custom-embroidered-patches.

edward robinson

About Author

Edward Robinson is a Professional Content Writer having 4 years of experience. Writing about Technology and new tech trends is my passion.

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