Aarzoo, an initiative by HTC Corporation, in association with leading NGO ‘CRY – Child Rights and You’, is supporting young girls in achieving their objectives. Aarzoo is a movement and a promise to fulfill dreams of countless young girls from the lower income group families by facilitating guidance and resources to supplement their dedication and enthusiasm. As part of its corporate social initiative and, to mark 20 years of global operations, HTC Corporation, a leading innovator in Mobile and Virtual Reality technology, has unveiled this initiative ‘Aarzoo: ek wish har Aarzoo poori karne ki’’ in India.
Not just wanting to limit the contribution only from the company, Mr. Faisal Siddiqui, President South Asia, HTC, visited the CRY center in South Delhi and spent time with the children talking, exchanging gifts and clicking photos and selfies. Speaking on the association, Mr. Faisal Siddiqui said, “I firmly believe that education is the birthright of every child. After interacting with the children here, I am amazed to see their skills, enthusiasm and the confidence. Their small, yet powerful performances clearly reflect that, by moulding these young minds in a positive manner, you can help them build a bright future for themselves. I am immensely pleased that we associated ourselves with CRY which has been dedicatedly working towards providing a better childhood to children.”
The campaign brings together HTC and CRY in an effort to create education and basic training opportunities for the girl child from the under-privileged sections of society and also aims at making them aware of their rights and the means to protect them. As part of the campaign, HTC hopes to achieve an on-ground-impact on girl child education for 1500 girls through CRY, and, for this, has contributed part of consumer sales proceeds over the past few months to the NGO.HTC and CRY also unveiled a calendar wherein the models were 12 bright girls from the CRY center to mark the association.
Details on the initiative with impact stories are available on http://aarzoo-ekwish.com