Global fashion brand Kenneth Cole has opened its first flagship store in India at Infiniti Mall, Malad, Mumbai through Brandzstorm India Marketing. The store was officially launched by Bollywood Actor Pulkit Samrat and Bollywood Actress Kriti Kharbanda. The event was graced by fashion aficionados, business personalities, influencers and Mumbai’s very own social glitterati.
Spread over 1200 square feet, the new store promises a graceful dose of retail therapy, a seamless assortment of lifestyle products, interactive decor, minimalistic design, and vibrant interiors. Luxuriously merchandized, the store will sell men’s and women’s apparel, footwear, handbags, accessories, perfumes, laptop bags, and luggage. The products will be priced from INR 3,000 to INR 20,000.
Announcing the launch, Ujjval Saraf, Managing Director, Brandzstorm India Marketing Pvt. Ltd. says, “We are excited to launch the first flagship Kenneth Cole store in India at the upscale neighborhood in Malad Mumbai. For over three decades Kenneth Cole brand has defined the standard of global fashion with its distinctive New York style and classic designs. We are pleased to bring the brand to the Indian customer and believe there will be a high degree of acceptance from our esteemed patrons in Mumbai. The new store will provide irresistible shopping experience giving customers access to a wide choice of Kenneth Cole New York products under one roof”
In 2018, the Kenneth Cole brand signed a ten-year licensing agreement with Brandzstorm India Marketing. Pursuant to the license terms Brandzstorm India will design, manufacture, distribute and retail Kenneth Cole products in India and other select countries across the SAARC region such as Bangladesh, Nepal, and Sri Lanka.
Brandzstorm is also a leading licensee and partner for premium fashion brands in India including Giordano, Swiss Eagle, Pierre Cardin, Superdry, Cross, Nautica, Kenneth Cole, Lamborghini, Fjord, Nuband, ELLE, and Furla. Currently, the company operates and markets in segments of watches, apparel, bags, fashion accessories, travel gear and eyewear.
About Kenneth Cole Productions, Inc.:
Kenneth Cole is an American designer, social activist, and visionary who believes business and philanthropy are interdependent. His global company, Kenneth Cole Productions, creates modern, functional, clothing, shoes, and accessories for inspirational urban lifestyles under the brand names Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the name Gentle Souls. The company has also granted a wide variety of third party licenses for the production of men’s and women’s apparel, fragrances, watches, jewelry, eyewear, and several other accessory categories, including children’s footwear. The company’s products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website. Over 30 years ago, Kenneth Cole leveraged his passion and unique brand platform to make a meaningful impact on people’s wardrobes, as well as communities in need. He did what others didn’t and said what others wouldn’t. Today, The Kenneth Cole Foundation remains committed to helping communities in need by supporting Collective Health, Civil Liberties, and Artistic Activism.
About Brandzstorm India Marketing Pvt. Ltd.:
Brandzstorm India Marketing Pvt. Ltd. is a leading licensee and partner of premium fashion brands in India with a sole philosophy of ‘drive brands ahead’. Currently, the company operates and markets in segments of watches, bags, fashion accessories and eyewear for brands Giordano, Swiss Eagle, Gio Collection, Pierre Cardin, Steve Madden, Nautica, Kenneth Cole, Superdry, Cross, Lamborghini, Fjord, Nuband, Elle, and Furla. Brandzstorm has presently ventured into newer product categories such as apparel, footwear, and travel gear and plans to open flagship and multi-brand boutiques at high street zones nationally.
The company acquired ‘Swiss Eagle’ brand from Swiss Military, Hanowa Gmbh in 2009. Swiss Eagle timepieces have thus been created out of a winning blend of luxury, style, and performance. ‘Brandzstorm’ boasts of state-of-the-art infrastructure, a complete professional set up with offices in the USA and Hong Kong employing over 700 people. The company has forged a strong partnership with all leading multinationals to strengthen its reach in the Indian market.