LiveMe, India’s first live broadcasting and social engagement platform, tied up with Happy Feet, India’s first hospice for terminally ill children, to give them a chance to showcase their talents through its platform. With its aim to ‘Let talent make noise’ on the occasion of Diwali, LiveMe made niche videos of talented kids who visited its studio and performed.
Through the association, LiveMe promoted the talent of 6 children of which 3 are dancers, 1 is a singer, 1 performs shayari and 1 is a fabulous tabla player at just 11 years of age. These young and talented children pre-recorded their performances at the LiveMe studio and were further broadcasted on subsequent days during Diwali week. The series of videos lasted for a week. Through the campaign LiveMe also presented these children with Diwali gifts.
Speaking on the activity, LiveMe spokesperson Ms. Yuki He said, “We are pleased to tie up with Happy Feet to spread happiness among these talented kids. It was heartwarming to see these children sing and dance to their heart’s content and celebrate the festival in their own special way. Each of their smiling faces is a huge achievement for LiveMe, and we hope that our viewers enjoyed their videos as much as these kids enjoyed recording them. “
Since its inception, LiveMe has quickly emerged as a top destination for content creators to host live shows while interacting with their fans in real time. It gives original content creators a platform through which they can display their talents and earn money as well. Through this initiative, LiveMe will leverage its significantly large follower base to promote young maestros who would otherwise keep their talents hidden in the depths of their innocent hearts.