MensXP To Care For Underprivileged Cancer Patients; Set To Donate Proceeds From Sale Of MensXP Mud Products

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MensXP is proud to partner with CanSupport, a leading Delhi-based NGO that has been working towards caring for and supporting those suffering with cancer and their caregivers, and helping them live a life of dignity, hope and comfort for more than 25 years now. MensXP is set to donate a part of its sale proceeds from every order placed on its private label skincare and beauty brand – MensXP Mud –  towards providing support to those battling with cancer.


Founded in 1996 with a vision to offer free of charge palliative care to underprivileged individuals battling cancer, CanSupport now has 28 palliative care teams comprising a doctor, nurse and counselor that offer much needed medical, nursing and emotional support to the doorstep of those battling with advanced stages of cancer. The organisation also runs a telephone helpline, daycare, peer support groups and offers free counseling services to the underprivileged.


A part of sale proceeds on every MensXP Mud order would go towards CanSupport’s free of charge home based cancer care services in Delhi NCR, Punjab, Haryana and U.P.


Speaking on the brand’s partnership with CanSupport to give back to society, Angad Bhatia, Founder  & CEO – MensXP said, “CanSupport runs India’s largest free home-based palliative care programme. At any given time, their palliative care teams care for over 3,000 cancer patients.  We are glad to be able to partner with them, and help ensure that those suffering from cancer and their caregivers receive appropriate medical, psychosocial and spiritual support.”

“We welcome this initiative by  CanSupport and bolstering the cause of palliative care. We look forward to a continued and long  relationship with MensXP and Times Internet.”  Dr Ambika Rajvanshi – CEO CanSupport.

MensXP hosts over 600+ premium brands on their platform with over 20,000 carefully curated products. Besides their bespoke homegrown labels like MensXP Mud, Mojama, Fraternity, Indiyung & MensXP collective, the men’s shopping platform house key categories like Home Decor, Kitchenware, Wellness & WFH essentials and much more to help you master the new normal. Within a year of its launch, MensXP Shop has emerged as the go-to destination for Indian men to discover content and products that help them navigate their social lives.

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