Mid-year vacations and solo travel picking pace among Indian travellers: OYO

With Independence Day just around the corner, travel enthusiasts are all set to explore India during this year’s break with their loved ones.According to a recent survey by OYO – South Asia’s largest hotel chain – this year’s Independence season has witnessed an 85% growth in bookings by solo travellers. Also, Goa has emerged as the top destination for the Independence Day 2018 break. Places such as Goa, Delhi, Kuala Lumpur, Bengaluru, Mumbai and Kolkata have topped the list of most-preferred destinations among travellers.

Goa emerged as the top destination among both solo and group travellers as it replaced Delhi which was 2017’s top destination. OYO further witnessed a 54% surge in bookings in comparison to 2017 with solo travellers contributing to a larger share followed by bookings made by those travelling with their friends and family.  Burhanuddin Pithawala, VP Conversions – OYO said: “The trend of mid-year vacations is clearly visible among domestic travellers this year with new international destinations like Kuala Lumpur gaining favor. With OYO’s strong presence in India, China, Malaysia and Nepal, we’ve made travel simplified and hassle-free for all. There’s visible enthusiasm among travellers for mid-year trips and to boost this market we have a special offer ‘Right to Space Sale’ for travellers planning their trip this season. Symbolizing the 72nd year of Independence, we have rooms starting at Rs720.”

As part of its ‘Right to Space Sale’, OYO has announced a special offer with rooms starting at Rs720, along with Paytm and Airtel payments bank cashbacks, for the period between 12 and 15 August 2018. This ‘Freedom Sale’ will include three flash sales on 15 August for rooms at Rs72 and Rs72 Paytm cashback, valid for the first 1,000 rooms only. The offer encourages travellers to express their wanderlust by exploring India’s top holiday destinations with OYO.

OYO Hotels is the global pioneer of the full-stack hospitality model and within a span of five years, it has emerged as South Asia’s largest hotel chain. A full-stack hospitality player, OYO takes end-to-end ownership of the experience it offers guests by working in close concert with hotel and asset partners. Every OYO comes with the promise of air-conditioned, spacious rooms, free Wi-Fi, complimentary breakfast and round-the-clock customer care. The hotel chain has been on the forefront of modernizing the small and budget hotels category while offering a spectrum of offerings to travellers with OYO Rooms in the budget category and OYO Townhouse, OYO Home and SilverKey in the mid-market category.

Arbind

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