Thursday, 25 April 2024
Technology

SEO as a Career Option in India – Why to Choose It

career in SEO

Make a great career in SEO, earn millions of rupees a month.

Career In SEO: In the digital age, many new career options are open for young people. The SEO field is also one of the best options. SEO is considered to be the backbone of the Internet and digital marketing, which brings the product to the user through content creation and promotion, search engines, and social media. Today, all small and big companies are spending unnecessarily on good SEO. 

Know what SEO is and how you can make a career in this field?

The full form of SEO is Search Engine Optimization. Search engines are very important for increasing traffic to websites. The only challenge before the SEO staff is that their website stays on the first page of the searches of search engines (for example, Google, Bing, Yahoo, etc.). The more they are successful in this objective, the more their product will sell.

The ranking of a website has a direct effect on income and value because, generally, Internet users choose websites to appear on the top searches on the first page of Google. A search engine like Google checks about 200 factors to show the desired search results of its users, based on which the ranking of a website or webpage is decided. Based on these factors, SEO staff work to promote their websites on Google and other search engines.

Skills Required for Job in SEO Field

For any digital company, only two things are important: the content and the SEO staff. The two are so closely related to each other that they can not be seen in isolation. Based on the content, SEO creates a strategy to promote the webpage. For this, he should know a basic programming language, know the English language, and be able to understand the content, and have the ability to edit it.

How SEO Works

SEO is done in two ways on any website, (1) On-page SEO, (2) Off-page SEO. Both of them focus on content, but there are some basic differences between them.

On-page SEO

The first thing is that good content should be written. It should use a sufficient number of keywords (words from which people search on Google), a Google-friendly URL, keywords, and content information on the image. After this, that website has to be listed on Google. On which words users are searching for the most, content has to be written about them.

Off-page SEO

Promoting content on social media platforms around the world comes under off-page SEO. Under this, the website has to be listed on a bookmarking website, link building has to be done for guest posts on other websites, and the website has to be submitted to the blog directory.

Centers for SEO training are open in all major cities across the country. Certificate courses of 3 to 6 month duration are offered in these centers. Any 12th grade or more educated youth can come into this field. You can also get basic knowledge of SEO through online websites. The following institutes also offer courses in the country.

  • L.I.P.S Pune, Mumbai 
  • Digital Vidya, Delhi 
  • Delhi School of Digital Marketing (DSIM) 
  • CIIM Chandigarh 
  • Jaipur School of Digital Marketing

Apart from this, some online courses are also available where you can take training in SEO at your convenience. These are as follows-

  • Udemy.Com
  • Coursera.Org
  • Lynda.Com
  • Moz.Com

Make your career successful with these digital marketing courses. You can become a business person even while sitting at home. If you want to achieve success in your career, then you can get a good salary due to these courses in digital marketing. career in SEO

With the increasing use of the Internet and the digitalizing world, markets around the world are becoming digital. This is the reason why digital marketing has good growth potential at this time. Working women can not only achieve success by making a career in digital marketing, but can also develop their brand with a good salary.

In digital marketing, first, you have to identify your target audience and then provide the services according to them with technical ease. In this, women need to be aware of these things- how aware the target customer is of digital marketing, the options before him, and how his experience of digital marketing has been so far. By talking to the customer about all these things, women can reach a logical conclusion. One of the major advantages of being in this career is that women can advance their careers by sitting at home and using their free time to become successful businessmen.

In digital marketing, digital technologies are used to market different products and services. In this, efforts are made to increase the customer base through email marketing, smartphones, display advertising, radio advertising, etc. In this, facilities are provided to reach the targeted consumers. Let us know about the top courses related to digital marketing and the possibilities of this career-

Search Engine Optimization (SEO)

Under Search Engine Optimization (SEO), web pages are viewed on search engines like Google and Yahoo to see what websites a particular audience is viewing and what content they are searching for. This is such a tool of digital marketing, through which not only the ranking of the website starts improving, but its user base also starts increasing. In today’s time, there is a lot of demand for SEO knowledgeable people in the market. In the course which is done for SEO, skills like keyword research, site design, interlinking, and native linking are taught and efforts are made to make any content reach more people. If you have a science background and are also technically proficient, then the course of SEO could prove even more beneficial for you. The starting salary in this profession can usually be 2 lakh – 4 lakh rupees. By doing the SEO Marketing course, you can become an SEO Professional, Website Auditor, as well as do Analytics, Business Management / Development, Link Building, Event Management, Social Media Analyst, Web Development Management, Web Design, Public Relations, Reputation Management, Paid  You can also find opportunities for yourself in search /PPC management, blogging, etc. career in SEO

This salary is available in digital marketing.

In the field of digital marketing, good jobs can be obtained in many sectors, such as banking, tourism, hospitality, IT, media, consultancy, market research, PSU, PR and advertising, multinational companies, etc. And the salary package is also good. The starting salary is Rs 2 lakh to Rs 4 lakh. But as experience increases, the chances of getting a good package also increase. A monthly salary package of 2.5 lakhs can also be obtained by specializing in digital marketing.

Read More – Effective Methods to Make Money On Facebook

Aakriti Singh

About Author

I am Aakriti Singh. By degree, I am a computer engineer and currently, I am pursuing Masters in Business Management. I started blogging three years back and with time I realized that  I simply love doing it.

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