Friday, 1 March 2024
Business Technology

Top free SEO tools and why you should use them

Top free SEO tools and why you should use them

SEO tools investigate the potential of the web pages for high placement on the SERPs. They also provide information on the backlinks and the keywords and give us an insight into SEO competition on the internet. For SEO experts, monitoring the domain is crucial to determine how to optimize for search. SEO tools provide data and alerts about your website’s overall success. They also uncover the areas of opportunity and identify the weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs. You need SEO tools, and you can build a website; however, without tools, you wouldn’t know-

  • How many visits your page is getting?
  • If the traffic has dropped significantly.
  • If your website has any HTML errors.
  • The number of links you have.
  • What keywords you are using to attract more visits?

Following are the top free SEO tools that you can make use of-

  1. Ahrefs

It is a name that marketers are familiar with and is highly reputed for its valuable tools and resources for improving the performance of sites in any niche. The tool also strives to help people create helpful content. Thus, more devices are freely accessible to everyone. Ahrefs is an all-in-one suite used by Junior marketers, aspiring bloggers, digital marketing agencies and eCommerce sites. The main tools in Ahrefs are the site audit, the keyword explorer, content explorer, rank tracer and the site explorer. Some platform-specific tools include the WordPress Plugin, Amazon keyword, and the Youtube keyword.

Most of the features inside this tool are designed for marketing professionals, and it is an SEO tool that is designed to help people get higher rankings on Google. This tool also has a free keyword research tool which shows you 100 keyword ideas for any keyword data or phrase.


  1. Moz

This tool is known for its all-in-one SEO toolset, making site optimization easier. This tool offers free SEO tools for link building, keyword research, analysis, local listing audits, and webpage performance. The Link explorer is the one that enables intelligent link building, and the keyword explorer is the one that gives the users access to the most prominent search keyword database. On this database, you can easily find the best keywords. This tool also has Mozbar, a browser extension. It analyzes every site you visit on Chrome. This tool also offers free SEO education for novices who are just starting in this field who are the ones who want to learn all the advanced tactics. Thus, the site is worth visiting. This site is the best platform for upgrading your SEO knowledge.


  1. Answer the public

This tool takes one beyond the usual sources of the keywords. It is a social listening tool that takes the keyword search to blogs, forums and social media. Thus, you get to know exactly what people are talking about. 

You can also discover niche subjects and unexpected keywords people are asking Google. One can find hundreds of keyword ideas within a few seconds of running this tool. One can better understand what your audience thinks and what information they are looking for.

One can easily craft an effective content strategy which dominates the SERPs. 

Many people avail of the services of SEO Canberra, which helps to improve the visibility and the ranking of the website in the SERPs.


  1. Woorank SEO browser extension

This tool offers a free browser extension that gives you the SEO insights of any website you visit. You can check your site or your competitor’s sites and get real-time results and insights. You should know what you can improve and get to know what other tools you need to increase your score. 

The SEO analysis also includes the data on the backlinks, the structured data, mobile friendliness and the other basic SEO metrics. The extension can also be downloaded on Firefox, Edge and Chrome. Thus, you will be able to optimize your site on different search engines. This tool is an advanced SEO auditing tool that analyzes tons of on-page and off-page SEO elements. You can also analyze technical SEO factors that will give you an instant SEO score. It is very important for your website visitors to find your website appealing. A website visitor is someone who goes and views your website. 


  1. Yoast WordPress Plugin

If the website you own runs on WordPress, you should install the Yoast SEO Plugin and this free plugin offers everything you need to rank higher in search engines. This also includes tools for improving the overall readability of your content and optimizing each one for SEO. This also automates the SEO process and you have more time to focus on creating the content which matters the most to your audience. The best part about this tool is that the plugins add the structured data automatically.

If you want to unlock more tools and advanced features, you should subscribe to the premium version. 


  1. Ubersuggest

This is an SEO tool which gives you free access to various types of advanced features that will help you improve your rankings. You can also find popular organic keyword phrases for including in your content and get them read by the right audience. You can use the keyword tool to get hundreds of suggestions. You can also find the best sites to approach for backlinks and gain more visibility online.

This tool is the one that helps you gain more traffic without shelling out a single buck out of your pockets.


  1. Keyword surfer

You should know whether a keyword is worth targeting without spending too much time and effort finding all the search suggestions. You can instantly know what the average search volume is for a keyword in the chrome browser through this tool.

They have a browser extension that trims the lengthy process of keyword research as they display the data you need in the search bar. The keyword surfer displays other metrics such as monthly traffic, content word count and cost per click. USe this  SEO tools because the tool is free.

Mathilda Clark

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