Four points of support
The playlist does not work without basic support. It turns into a regular music stream that doesn’t need an audio branding specialist, music editor, or strategist. As a result, music from a business tool turns into a playlist, consisting of the taste preferences of its author. We offer another way – the conscious one.
Hands – why did you pick up music, its functions
When putting together a playlist, you need to consider the goals of the music. This can be sales, reduced queues, or increased time customers spend at the establishment.
The musical style, tempo, speed and language of the song depend on the goals. Creating a sense of oneness with customers is also a function of business music.
Many brands adapt the playlist for each region, especially if the points of sale are located in different countries. This is necessary in order to connect the brand with the system of cultural values and position the product as close, understandable and familiar.
Legs – brand promotion
We are dealing not only with background music, but with tamil mp3 download. A monotonous playlist, without identifiers, will not distinguish it from competitors.
The client will not remember the name of the store or restaurant, even if they liked the goods or dishes. Rather, you will be perceived as a regular establishment in your niche. This is especially important for typical music selections.
Jingles – short audiologues – help to cope with this. Successful jingles are perceived as a song, so people hum them, which means it is easier to remember the words.
Another way to promote your business is through advertising. It must created taking into account the brand values and its audience. Otherwise, this element will be knocked out of the collection as an extra link and will annoy customers. For example, to announce that new dishes have appeared in the restaurant menu, to say how they differ and who will like them. Match the voice of the announcer with the music.
What else can you advertise: an establishment, branded products and related products. Tell us more about the benefits, not necessarily rational. For example, “handmade soap for soft touch”.
Just don’t overload people with information: make your ads unobtrusive. To do this, calculate the average time that the client spends in the establishment. Knowing it, make a media plan so that visitors do not listen to repetitive videos in one visit.
This is musical programming. They gave him an honorary number, because programming is difficult, and it is also the center of gravity, which is responsible for balance.
Thanks to programming, the music sounds harmonious and does not annoy the listener. If you put jingles and advertisements randomly, do not take into account the compatibility of songs – you will tear the playlist.
Due to the incorrect structure of the playlist, goals and progress will fly down – there will be tracks that are played in order. And the process will also stop if you do not take into account the first four points: without a goal and promotion, you have assembled an ordinary, not a business playlist.
Proving – tracks from the Muzlab library
An example of a playlist with the correct structure for an oriental restaurant: based on chill-out and deep-house. Every three tracks we add oriental music, which is combined with the main sound – we only need a “shade” of ethnicity.
We also use the tempo wave: the speed of the music increases gradually. This is necessary to combine the main songs with ethnic motives – this is how the playlist sounds harmonious.
Make your head and heart
Fine tuning of the sound – when the music matches the brand and evokes the emotions it needs from the buyer.
For example, suppose you sell gadgets. In this case, electronic music is suitable, but it can be sad, neutral or funny. With broadcast programming, tracks can connected in a way that maintains the brand and maintains emotional balance.
Matching the brand is the head
It’s important that the music, jingles and ads support the brand. If you run a Mexican restaurant, then the background music needs folk accents – Latin American music.
For an ad to connect with a brand, it doesn’t have to be quick, when it barely manages to grasp the essence of what is said: it does not sniff out products, but tells what they are good for.
Sometimes you need to think over the little things in advance. For example, to warn administrators about a special seating arrangement of visitors, then an advertising phrase in a Mexican restaurant may sound like this: “New tortilla soup – for the hot guy at the table at the entrance.”
Learning = Stop
Learning requires your mind to investigate and recall directions and realities. At the point when music is on, be that as it may, your mind needs to handle hear-able information on top of preparing the directions and realities. In view of this performing multiple tasks, the mind can decipher the directions and realities inappropriately, either partner them strangely or committing errors about what’s significant enough to store. In this way, in the event that you need to learn something at work, it’s ideal to wind down your music, particularly in case you’re adapting verbally or through perusing and the music has verses.
Mood and theme – heart
The mood and theme of the music is its heart. Thanks to them, people fall in love with the atmosphere of the place. You have to decide what emotions to evoke in people in order to choose the theme of the playlist.
- The body of business music is a system with elements of marketing, branding and music editing.
- Without goals and functions, music just plays and does not follow the goals of the business.
- Jingles and ads make it easier to remember your brand and monetize your playlist.
- Look at the brand’s music strategically. Write how you see the brand: the more you know about yourself, the easier it is to create a healthy system out of music and its elements that helps a business to make money.
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